Visual Identity

Create a visual identity for a handcrafted candle brand.

In order to attract a young audience, I took a simple yet bold approach through the use of monochrome and a combination of eccentric, clean, and calligraphic typographies. The flying heart icon honors the name "Amore Mio" or "My Love" and the promise of elevating high vibrance through the candle. The red hue was carefully picked to resemble the intimacy and passion of self-care while attributing to the frankincense scent used as the main ingredient for the design.