Samsung
National Sales
Meeting 2023

This was Samsung’s first time merging their retail and commercial businesses for their annual gathering, rebranded as eXperience, at the National Sales Meeting in Las Vegas.

Over the course of four days, participants from across the nation convened to discuss performance, business prospects, and Samsung's strategies for navigating a rapidly evolving market.

This showcase seamlessly integrated Samsung's retail and commercial product lines and surpassed the previous year's size and impact.

  • Art Direction, Graphic Design

  • Determined the aesthetics to seamlessly showcase the products and create a valuable and user-friendly experience for the attendees.

    Created wall graphics for Samsung’s expansive and immersive product showcase for an approximately 40,000 square feet space at the space.

  • Researched and compiled references to present the look and feel of the space and wall design.

    Leveraged Adobe Illustrator and Photoshop to create line art for the distinct and thematic rooms within the space. Specifically designed the welcome walls, the government space, and the homeware assets rooms.